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New Lakshmi Jewellery is a pioneer jewellery Trading centre at Tiruchrapalli with proven excellence and distinction.It was orginally started 50 years ago in Tiruchrapalli on a medium scale.It was founded by Late shri.C.Palanisamy, the father of the present Managing Partner Shri.P.Eswaramoorthy.Initially the trading entity covered domestic market alone.After the demise of Shri.C.Palanisamy the business was continued by Shri.P.Eswaramoorthy in his individual capacity. All items starting from Baby's Bangles and Rings up to adult's requirements,such as Chains, Bangles,Dollars,pendents ets.of 22ct. with 91.6 Quality have been sold.Side by side,silver ornaments like anklets,fancy articles and household idols in a miniature size were also sold.The size and volume of the business were gradually increasing day by day and at a point of time it was felt that the business cannot be managed individually and it was thereupon converted in to a partnership in 2001 with shri.P.Eswaramoorthy as Managing Partner and smt.E.Jayanthirani and E.Vishnu Palanisamy as partners.

In about 1998 Export trading of Gold Jewellery was also undertaken along with domestic trading.After some time this business was separated and was entrusted to its sister concern NLJ exports. It had also a steady growth and the peak period was achieved in 2002-03 with nearly Rs6/- crores turn over.It was a huge business at Tiruchirapalli city,considering its location and the competitive nature in the local market.The Export business has also been registered with Gem and Jewellery Export promotion Council at Madras,when it undrtook Export of Gold Jewellery.It participated in so many events conducted by the council.It has also followed the council's advice and instructions now and then in the Export.It is a member of the council for about 6 years. The shop premises was also extended sizably about the same time,so as to accommodate the needy business requirements of the day.The business is a two storied building apart from the ground floor.All the items of eardrops, studs adult rings,dollars of several designs and models,all baby items,traditional Mangalyasutra and other sentimental items are exhibited and sold besides silver Anklets in the ground floor.Items like adult chains,bangles and bracelets and silver fancy items are sold in the first floor.A separate Diamond section has been opened in the second floor.Thus the Jewellery shop building is a massive structure having so many items in the Jewellery trade and it is second to none in this line of business in the city.

The Jewellery business has registered itself with the Bureau of Indian Standards,a Central Government organization which has issued license for more then 6 years to deal in 91.6 quality jewellery.It is praise worthy to say that New Lakshmi Jewellery was the first of its Kind to be registered with Bureau of Indian standards and to emboss the 91.6 Hallmark in jewellery items at Trichy.


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